Press Release: VISION Expands 2024 Award Line Up with New “Radical Generosity Award”

The Radical Generosity Award is presented by Shop Marketing Pros, and brings VISION to nine total awards to be presented to shops and individuals in the automotive service profession.

Gladstone, Mo., December 21, 2023 – VISION Hi-Tech Training & Expo collaborates with Shop Marketing Pros to present a new award at the 2024 VISION Hi-Tech Training & Expo, the Radical Generosity Award. This new award provides recognition to an incredibly deserving individual in the automotive service industry. Award applications are now open, encouraging people to begin thinking about who they will nominate for this honorable award.

“Radical Generosity” describes an individual who gives, works, and encourages in a manner that keeps their industry moving forward. Specifically detailing an applicant within the automotive service industry, radical generosity depicts an individual putting in the extra time, effort, and passion to keep the needle moving. Ideal candidates are involved with their organizations, motivate others to take action, and give back to the automotive repair community.

Applications for the radical generosity award are not simply reserved for owners, managers, or other well-known players in the automotive space. The individuals who qualify for this award are the natural-born leaders and unsung heroes who give day-in and day-out without expecting anything in return.

The radical generosity award originated from Shop Marketing Pros, a marketing agency committed to supporting auto shop businesses. The award is created to shine a well-deserved spotlight on an industry professional who is dedicated to improving the automotive service industry in positive ways. With the assistance and arrangement from the VISION Hi-Tech Training & Expo team, Shop Marketing Pros can now present the new award to a worthy individual.

“We see professionals in our industry who generously give of themselves, their time, money, energy, and effort to elevate others and the industry as a whole. Individuals who are extreme with their selfless dedication to this industry and the people in it. We saw a space for recognizing these individuals and are honored to present this award,” Kim and Brian Walker of Shop Marketing Pros.

Applications are now open and have a deadline of January 12, 2024. An ideal candidate for this award is a role model in professionalism, character, and integrity. The person who came to mind when reading this press release deserves a nomination for the radical generosity award. The winner of the radical generosity award will be announced at the VISION awards dinner on Saturday, March 2, 2024.


VISION Hi-Tech Training & Expo, presented by the Midwest Auto Care Alliance, is the industry’s premier event providing the opportunity for automotive professionals to expand their knowledge and gain new skills, all while networking with leading automotive service industry professionals. VISION offers more than 120 cutting-edge management, technical, and educator training courses and features a 60,000 square-foot exhibit hall showcasing the latest tools, equipment, and technology. Information about MWACA and VISION can be found at and

Shop Marketing Pros offers top-tier digital marketing services and educational opportunities for top-tier auto repair shops across the United States. Through personalized websites, advertisements, SEO, and social media, Shop Marketing Pros helps automotive repair brands stand out in their community. Shop Marketing Pros serves as a thought leader in the aftermarket automotive industry, sharing new educational content weekly from The Auto Repair Marketing Podcast as well as the Shop Marketing Pros blog and social media channels ranging from marketing strategies to business management tips from current and previous auto repair shop owners and coaches. Details on services and educational resources can be found at

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