#BehindTheToolbox
Your Story Has Power.
Share It to Shape the Future of the Automotive Industry.
Submit a short video about why you love your career, and Promotive will donate $50 to VISION’s scholarship fund — up to $10,000 — helping train the next generation of technicians.
This Industry Gave You a Career —
Now Give Back by Sharing Your Story
At VISION 2025, Promotive CEO Lisa Coyle launched a powerful campaign rooted in one belief: positivity inspires progress.
By simply sharing why you love this industry, you can help combat the technician shortage and fund real opportunities for students pursuing a career in automotive.
Every submitted video fuels change — not only through a $50 donation to VISION’s scholarship program, but by inspiring future technicians and showing the heart behind the trades.
How to Submit Your Video
Record a 1–2 minute video
on your phone or webcam (vertical or horizontal)
Talk from the heart:
Why do you love your career in the automotive industry?
Upload your video
using the form below
Share it on social
using #BehindTheToolbox and tag @GoPromotive and @VISION
Pro Tip: When you share on social, nominate three others in the automotive industry so they can share their story too!
What's at Stake?
Every Video = $50 for VISION Scholarships
By sharing your story, you’ll not only help fund real-world training for future techs, but you’ll also have a chance to win and participate in:
A VISION 2026
4-Day Power Pass
Top-Shared Video Prize
Double Donation Day
You must submit you video to the submission form to be eligible for the VISION 2026 4-Day Power Pass giveaway and Double Donation Day.
There will be only one 4-Day Power Pass raffled off.
Progress Tracker
Each video fuels training, opens doors, and helps students build successful careers in automotive. Together, we’re turning stories into scholarships.
Why This Industry Needs Your Voice
You Know the Satisfaction, the Challenges, the Wins — Now Share Them
Your story might inspire someone to take the leap. It might remind a shop owner why they mentor. It might be the reason a student keeps going.
The tech shortage isn’t just about numbers — it’s about stories, passion, and pride. And that starts with you.
Submit Your Video Today
Frequently Asked Questions
Yes! Submit your video by August 21, 2025
Your video may be featured by VISION, and Promotive to inspire and inform aspiring automotive service professionals.
Sure — but only one entry counts toward prizes
Promotive will donate $50 for every video submitted (up to $10,000) to the VISION scholarship fund.
